Client Overview
Business: Joe’s Gutter Service
Service Area: Richmond, Indiana • Wayne County • Muncie IN • Liberty IN • Lynn IN • Oxford OH
Industry: Gutter Installation & Gutter Services
Joe’s Gutter Service is a trusted local contractor serving multiple cities across Indiana and Ohio. Despite strong workmanship and word-of-mouth referrals, the business had almost no visibility online.
When they partnered with Instant SEO, their goal was simple:
👉 Get found when people search for gutter services.
The Challenge
1️⃣ Google Business Profile Visibility
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Google Business Profile was not showing for core service searches
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No meaningful rankings in Richmond or surrounding cities
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Missed opportunities in nearby markets
2️⃣ Outdated Website Experience
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Slow load times
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Poor mobile experience
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Unoptimized content
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Confusing layout that didn’t convert visitors
The business had the reputation — but not the digital foundation.
Our Strategy
We implemented a full local SEO and website transformation, focused on visibility, usability, and conversions.
📍 Step 1: Google Business Profile Optimization
We rebuilt and optimized Joe’s GBP to:
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Properly target multiple service areas
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Improve category relevance
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Strengthen local authority signals
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Align services with search intent
📈 Ranking Results:
Joe’s Gutter Service is now #1 in:
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Richmond, IN
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Muncie, IN
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Liberty, IN
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Lynn, IN
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Oxford, OH
Across “gutter service” and related local searches.
🌐 Step 2: Website Redesign for Users & SEO
We replaced the old site with:
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A fast, modern website
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Clean UI (User Interface)
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Conversion-focused UX (User Experience)
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Mobile-first design
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SEO-ready structure
The new site was built for real users, not just search engines — making it easier to call, book, and request services.
📊 Step 3: Tracking, Reporting & Optimization
We provided monthly reporting showing:
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Search discovery
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Website clicks
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Phone calls
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Appointment requests
This data allowed us to:
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Measure growth
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Optimize continuously
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Focus on what drives real leads
The Results
📈 Website Traffic Growth
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Before: ~19 visitors per week
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After: Nearly 500 visitors per week
📞 Business Impact
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Increased calls
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More appointment requests
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Strong presence across multiple cities
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Dominating local search ahead of competitors
Why This Worked
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Multi-city local SEO strategy
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Strong Google Business Profile optimization
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Website built for speed, clarity, and conversions
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Ongoing reporting and monthly optimization
This wasn’t a one-time fix — it was a scalable local growth system.
Ongoing Growth
Instant SEO continues to support Joe’s Gutter Service with:
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Monthly performance reports
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SEO improvements
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Visibility expansion across new service areas
Want Similar Results for Your Business?
If your Google Business Profile isn’t showing — or your website isn’t converting — we can help.
👉 Book a free SEO strategy call and see how Instant SEO can grow your local visibility.
