Client Overview
Business: Thrive Wellness Clinic
Location: Richmond, Indiana
Industry: Holistic, Natural & Integrative Healthcare
Services: Holistic care, natural medicine, walk-in services, DOT physicals
Thrive Wellness Clinic serves patients in Richmond and Wayne County who are actively searching for holistic and natural healthcare options. While the clinic offered excellent services, their online visibility did not reflect their real-world value.
That’s where Instant SEO stepped in.
The Challenge
When Thrive Wellness Clinic came to us, they faced two major issues:
1️⃣ Website SEO Performance
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Overall SEO score: 76 (Low / Needs Improvement)
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On-page SEO issues
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Content gaps for local search terms
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Missed opportunities to target service-based keywords
2️⃣ Google Business Profile Rankings
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Ranking at Position #5 for key local searches
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Strong competition from nearby clinics
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Limited visibility in Google Maps results
Despite offering in-demand services, Thrive Wellness Clinic was being outranked by competitors with weaker offerings but stronger SEO.
Our Strategy
We took a local-first, data-driven approach, focusing on both the website and Google Business Profile.
🔍 Step 1: Full SEO Audit
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Website technical SEO audit
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On-page optimization review
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Local keyword analysis
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Google Business Profile audit
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Competitor comparison
🛠️ Step 2: Website Optimization
We improved the site’s SEO health by:
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Optimizing page titles, meta descriptions, and headers
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Improving internal linking and content structure
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Enhancing local keyword relevance
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Fixing technical SEO issues
📈 Result:
SEO score improved from 76 → 94 (Green)
📍 Step 3: Google Business Profile Optimization
We optimized Thrive Wellness Clinic’s Google Business Profile for:
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Accurate categories and services
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Keyword-rich business descriptions
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Local relevance signals
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Conversion-focused optimization
📝 Step 4: Content Strategy & Ongoing Optimization
To maintain and grow rankings, we implemented:
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A monthly content strategy
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Service-focused content updates
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Local keyword targeting
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Ongoing SEO refinements based on performance
SEO wasn’t treated as a one-time fix — it became an ongoing growth system.
The Results
After optimization, Thrive Wellness Clinic achieved top local rankings, including:
✅ #1 position for:
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Holistic clinic Richmond Indiana
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Natural clinic Richmond Indiana
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DOT Physical Richmond Indiana
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And multiple related local keywords
📊 Competitive Advantage:
Thrive Wellness Clinic now ranks above competing clinics in Richmond, giving them maximum visibility where patients are searching.
Why This Matters
Local SEO success isn’t just about rankings — it’s about:
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Being found by the right people
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Showing up before competitors
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Turning searches into real patients
By combining website optimization, Google Business Profile SEO, and monthly content strategy, Thrive Wellness Clinic now owns their local search presence.
Ongoing Growth
Instant SEO continues to support Thrive Wellness Clinic with:
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Monthly SEO optimization
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Content strategy execution
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Ranking monitoring
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Continuous improvement to stay ahead of competitors
Want Similar Results for Your Business?
If your website isn’t ranking — or your Google Business Profile is stuck below competitors — we can help.
👉 Book a free SEO strategy call and let’s see how we can improve your local visibility.
